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Technology & digitalization has made the Internet become an everyday necessity for us today. More importantly, it’s changed how patients look for an ideal practice to take care of their needs. Your website & your online presence today work 24/7 to help potential patients get to know you, then grow to like & trust you to choose you! It’s essential to ensure your website is properly maintained if you do not want to lose your potential patients. Maybe you have a separate person to take care of your website, but it hasn’t brought you any significant results. In this week’s episode, we have Naren Arulrajah, who’ll share insights on what you need to focus on to reach more potential clients, how to make full use of your website & troubleshoot why your website is not giving you the results you’ve expected even though you’ve invested time, money & effort on it. Naren has helped many healthcare professionals to build thriving practices through Digital Marketing. He’ll be unveiling essential tips on how to stay ahead of your competition!
Key highlights
- Background of Naren Arulrajah
Naren Arulrajah & Jeff Richmond, friends for more than 15 years, got together and built the Business of Aesthetics community out of the passion & experience they had working with healthcare professionals. They both have helped healthcare professionals get the most benefit out of their practices. Naren Arulrajah, founder & CEO of www.ekwa.com, has over 15+ years of experience helping practices dominate Digital Marketing. To get in touch with or know more about Naren Arulrajah, click here.
Schedule a FREE consultation session to get a 12-month Marketing Strategy plan to grow your practice and fine-tune your consumer approach.
- 5 steps to SEO Marketing
- Google Lighthouse Score
- Google EAT
- Quality Backlinks
- NAP
- Original Content
- Importance of Google LightHouse Score & How it works
- What areas should you improve to have a higher Google LightHouse Score?
- How can you find your LightHouse Score?
- Why should you focus on Google to increase your business?
- Importance of Google EAT for healthcare providers
- Importance of quality backlinks
- How to know if my website is secured?
- The importance NAP
- What exactly is original content & the importance of it in the ranking game!
- Other essential criteria for a practice owner to increase awareness of the practice & rank better & higher in search result pages!
- Importance of reviews in growing your practice!
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Category: Business of Aesthetics Podcast