In this week’s edition Jeff talks with Naren Arulrajah about Google reviews and how Aesthetic Practices can make use of them to get ranked by Google and picked by the New Patients.
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Key Highlights
- 02:45 Setting up Goals for reviews
- 07:20 What is a love letter review and how to ask for it?
- 14:07 Getting your team on board
- 20:20 Dealing with Negative Reviews
- 22:58 Managing your Google Profile
- 28:01 Understanding Stats from Google My Business
- 33:32 How to leverage your Google reviews on your website
Questions to ask from your Marketing Company
- When was the last time you updated my google profile page?
- How often do you check for duplicate listings?
- How many NAP profiles are you managing for me and how many of them have a consistent Name, Address and Phone Number?
- How many new profiles have you started managing for me in the last 30 days?
- How many new NAP issues did you fix in the last 30 days?
HOST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
Jeffrey Richmond
Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.
Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.
Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.
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Category: Business of Aesthetics Podcast