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Welcome to the special 200th episode of the Business of Aesthetics podcast! In this milestone episode, we dive deep into the world of aesthetic practice management with insights from industry leaders. Our hosts, Dr. Lauren Umstattd, Dana Zeitler, and Naren Arulrajah, share their experiences, challenges, and strategies for running successful aesthetic practices. This episode is packed with practical advice on marketing, staffing, financial management, and more. Whether you’re a seasoned practice owner or just commencing, this episode is filled with priceless lessons to help you grow your business.
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Key Highlights
- 05:06 – Discussing the challenges of starting an aesthetic practice.
- 14:23 – Insights on staffing and team management.
- 28:28 – Financial management tips for practice owners.
- 36:16 – Effective marketing strategies for aesthetic practices.
GUEST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
GUEST – DANA ZEITLER
Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years, has practiced exclusively in aesthetics for the past 14 years, and has owned a practice for six years. Dana travels extensively to train with some of the world’s most renowned injectors.
She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.
A natural-looking, beautiful result is always the desired outcome.
Connect with Dana Zeitler through her website www.dluxmedspa.com or follow her on Instagram @naplesbeautyinjector
GUEST – DR. LAUREN UMSTATTD
Dr. Lauren Umstattd is a highly regarded and board-certified plastic surgeon based in Leawood, Kansas. Her professional journey commenced during her residency in Otolaryngology, a specialized field focused on diagnosing and treating disorders related to the ears, nose, and throat. It was during this pivotal period that Dr. Umstattd discovered her profound passion for plastic surgery and the profound impact it can have on improving patients’ lives.
Driven by her keen interest in aesthetics, particularly in facial plastic surgery, Dr. Umstattd dedicated herself to mastering the intricate anatomy of the head and neck. Her unwavering commitment to understanding the nuanced complexities of facial features and her exceptional surgical skills have established her as an esteemed expert in the field.
As a respected plastic surgeon, Dr. Lauren Umstattd has garnered recognition for her exemplary work in facial rejuvenation, rhinoplasty, facelifts, and other cosmetic procedures. However, her dedication to her patients extends far beyond surgical excellence. Dr. Umstattd also advocates for women, empowering them to make informed decisions about their appearance and overall well-being.
Connect with Dr Lauran Umstattd through her website www.faceleawood.com or follow her on Instagram @lauren_umstattd_md
If you need help with your overall marketing strategy, schedule a Complimentary Consultation with Lila Stone, Director of Marketing at Ekwa Marketing using this link www.businessofaesthetics.org/msm/
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Category: Business of Aesthetics Podcast