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In this compelling episode of the Business of Aesthetics Podcast, host Michael Walker welcomes Naren Arulrajah, the visionary founder and CEO of Ekwa Marketing. Explore an engaging discussion that unpacks the transformative potential of digital marketing for aesthetic practices, from mastering local SEO to optimizing Google My Business and boosting online reviews. Whether you’re a medspa owner, dermatologist, or aesthetic practitioner, you’ll gain the insights needed to attract more patients and boost your online presence.
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Key Highlights
- 10:02: Optimizing Google My Business listings for better local visibility
- 14:50: Encouraging online reviews to improve SEO rankings
- 22:18: The role of local content creation in improving visibility
- 26:16: The value of a free digital marketing consultation
HOST – MICHAEL WALKER
Michael Walker is a seasoned leadership coach and analyst (Q.MED) who is passionate about adding value to individuals and helping them unlock their untapped potential. With over 35 years of diverse business experience, he specializes in organizational development, succession planning, conflict resolution, and mediation.
As a Qualified (Q.MED) mediator with the ADR Institute of Canada and an Analyst (WFA) with the Workplace Fairness Institute, Michael has a strong foundation in conflict resolution and workplace dynamics.
His expertise extends to providing workshops and seminars that equip participants with practical tools to apply immediately for improved relationships, fairness, innovation, productivity, and profitability.
Michael is dedicated to supporting personal and professional transformations and is committed to helping individuals achieve greater financial, relational, physical, spiritual, and emotional prosperity through his coaching and advisory services.
GUEST- NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
Website: www.ekwa.com
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Category: Business of Aesthetics Podcast