Starting a New Clinic? Here’s how to market it successfully

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By popular demand, the exclusive webinar “Starting a New Clinic? Here’s How to Market It Successfully” is now available as a podcast!

In this highly anticipated episode, experienced host Dana Zeitler, founder and CEO of Deluxe Medspa, explores essential strategies for aesthetic professionals. She is joined by Naren Arulrajah, co-founder of the Business of Aesthetics and CEO of Ekwa Marketing, and Shelly Schultz, Director of Sales at Ekwa Marketing. Together, they provide invaluable insights into building a successful clinic.

The conversation explores key topics such as creating a strong foundation for new clinics, enhancing the patient experience, and leveraging effective marketing strategies to drive growth.

This episode is a must-listen for aesthetic professionals looking to expand their practices or start new ventures. Learn strategies for building a thriving clinic, optimizing patient satisfaction, and using digital marketing to attract your ideal patients. Whether you’re new to the industry or a seasoned practitioner, this episode offers expert advice and tools to ensure long-term success.

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Key Highlights

01:25: Introduction to the podcast and host Dana Zeitler.
05:03: Naren Arulrajah shares his entrepreneurial journey.
08:51: Key foundations of a successful clinic.
20:16: Importance of marketing for new clinics.
23:38: Tailoring marketing messages to target audiences.

HOST – DANA ZEITLER

Dana is the founder and CEO of D-Lux Medspa in Naples, Florida. She has been a PA for over 30 years, has practiced exclusively in aesthetics for the past 14 years, and has owned a practice for six years. Dana travels extensively to train with some of the world’s most renowned injectors.

She is passionate about training, speaking, and sharing her knowledge. She wants to elevate the industry through safe and effective treatments. In her practice, Dana loves helping her patients achieve their aesthetic goals. Her unique approach uses different dilutions of neurotoxins and bio-stimulatory injectables combined with lasers to customize results.

A natural-looking, beautiful result is always the desired outcome.

GUEST – SHELLEY SCHULTZ

Shelley is a healthcare and dental tech professional with over 20 years of experience. She specializes in Electronic Medical Records (EMR), compliance, and insurance processes. Passionate about using technology to improve patient care and streamline operations, Shelley combines technical expertise with strategic insight. Her experience makes her a trusted leader known for innovation and excellence in healthcare technology.

GUEST – NAREN ARULRAJAH

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.