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Our industry witnesses the birth of new technology at short intervals leading us to question its validity and effectiveness. Listen to this week’s podcast episode to learn some eye-opening facts you must know before adopting new technology to your practice from a pioneer in the field, the mastermind who coined the term “medispas”, Dr. Bruce Katz.
Key Highlights
- Background on Dr. Bruce Katz
- How he first started his medispa
- Benefits of having a research unit
- Media recognition
- Importance of taking risks
- Looking at technologies judiciously
- Conducting necessary studies
- Recognizing the core competencies of devices
- Combination treatment
- Using single technology vs. using multiple technologies
- Strategies to follow when providing combination treatments to patients
- How to get on board with brand new devices?
- Devices that have revolutionized the field
- SmartLipo by Cynosure
- How it became a major success
- Replacement for the traditional Liposuction
- Skin tightening after fat removal
- Emsculpt by BTL
- Hands Free device
- Why is it a timely device?
- Why patients love it?
- Fractional CO2
- Use of metal shields
- A new way to treat the eyelids
- Success of the studies conducted on the device
- InMode
- Evolution of the device
- Effectiveness
- Technology it uses
- PRFM – Selphyl’
- Science behind it
- Effectiveness
- Multi-functionality of the device
- Nano-pulse technology by Pulse Biosciences
- New energy source
- Zero collateral damage
- Multiple applications for treating cellular tissues
- SmartLipo by Cynosure
- Pronox
- Minimal discomfort
- Patients’ response to the device
- Level of safety it reassures
- Message to those who plan to start medispas
- Importance of being service oriented
- How to allow patients to make an informed decision?
- Importance of learning the science behind the devices
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Category: Business of Aesthetics Podcast