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The most luxurious amenities. The latest technologies. The value of these features of your aesthetics practice is diminished if your team is lackluster or if your “people” are not as committed to nor as aligned with your office’s underlying mission and principles as you are as a practice owner, administrator, or manager. Elements to build […]

Your practice’s website is a sum of many parts. Likewise, the performance of this “online home” for your business transcends a “silver bullet” or singular driver or measure of success. So, when analyzing the health and vitality of one’s website, it is important to measure and account for several factors and aspects of your website. […]

When you are green, you’re growing. When you are ripe, you rot. Those words from McDonald’s mogul Ray Kroc ring true more than 40 years after his passing. Even the most successful legacy aesthetics practices among us benefit from a “green” or startup mindset.  After all, what may have worked within yesterday’s competitive environment may […]

Opportunities abound for your practice. McKinsey & Company reports the global injectables market alone is growing at 12% to 14% each year. These findings are obviously welcome; however, as investors see those opportunities, new clinics or chains are opening to truly seize upon them. In fact, aesthetic clinics/care centres are the fastest-growing segment of the […]

Not everyone is “text-savvy.” Likewise, not all consumers are enthralled about getting updates via social. Yet, many of us still keep and have access to at least one email address, to the tune of four billion users worldwide. So, email for marketing, communications, and more remains a powerful and relevant tool. This rings particularly true […]

Video marketing has become one of the most effective ways for aesthetic practices to attract new clients, show their expertise, and grow their business. In an industry where appearance matters, video marketing allows one to present those results, develop trust, and engage the potential client in ways no other medium can. Here are some of […]

Phone calls are one of the most convenient ways to establish contact with potential clients, answer their questions, and gain trust. Of course, social networks, emails, and online chats are effective, but making a call is very often the decisive factor in whether the new client will choose your practice or not. Why Phone Calls […]

CRO is all about boosting the percentage of website users who become vital “leads” by responding to a call to action or a prompt to take action on your website. There are many opportunities within multi-faceted websites to do this. And, aside from abundant opportunities to engage, you should make it as easy and clear […]

Converting silent “lurkers” into your best, most vocal, and loyal patients often starts with your website. It is certainly the most common “doorway” for many of us to become familiar with practices and all sorts of businesses. The wonderful thing about your practice’s online “home” is that there are numerous potential opportunities for patients to […]

In the context of marketing your aesthetics practice, “conversion” refers to moving mere “users” of your website to patients or “fans” of your business. This is an important indicator of the health of your marketing and communications strategies. The conversion rate is a percentage that measures the number of users to your site who complete […]