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In the second part of the podcast series, our legal expert and returning guest Sara Shikhman and our host Jeffrey Richmond delve further into the intricate legal dynamics impacting the medspa industry. Part 2 builds upon the foundation established in Part 1, offering an even more profound exploration of the legal landscape and serving as an invaluable resource for aesthetic professionals to navigate potential challenges with confidence.
The focal point of this episode centers around the legal nuances involved in utilizing before-and-after pictures in aesthetic marketing. Sara advises on securing proper consent, stressing the significance of written agreements and explaining the potential legal implications of using unauthorized images. The conversation extends to the complexities surrounding the use of manufacturer pictures, trademark issues, and the imperative need to obtain permissions in diverse scenarios.
As the episode unfolds, Jeffrey and Sara also dive into potential pitfalls that are related to the marketing of specific treatments, including compounded medications and the use of off-label products. Emphasizing the legal implications, potential lawsuits, and the vital role of thorough marketing review, the discussion provides aesthetic professionals with invaluable insights to safeguard their practices. For a comprehensive understanding of the legal landscape in aesthetics, we encourage you to listen to revisit Part 1 of this series by clicking through the provided link below. Tune in to enrich your comprehension of the legal landscape in aesthetics for essential knowledge in successful navigation.
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Busted: How to avoid med spa legal pitfalls -Part 1
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Key Highlights
- 00:01.31 – Emphasizes the authorization for the publication of images.
- 00:06.55 – Discusses on the nomenclature employed in marketing products.
- 00:12.29 – Addresses concerns regarding consent forms and issues related to insurance.
- 00:18.28 – Highlights on Lengea Law legal solutions to healthcare companies.
Links: Sara Shikhman
Linkedin: linkedin.com/in/sara-shikhman
Facebook: Sara Shikhman (@sarashikhman) • Instagram photos and videos
Website: Home – Lengea (lengealaw.com)
Lengea Law: https://forms.gle/
Tel: 855915030
HOST – JEFFREY RICHMOND
Jeffrey Richmond is an award-winning expert in the aesthetic industry, specializing in cutting-edge research, light-based and laser dermatological therapies, and radiofrequency technologies for dermatology and cosmetic surgery practices. Over the past 19 years, Jeff has brought the best-in-class technologies from West Coast Laser to physicians throughout the northwestern United States, generating over $50 million in sales.
Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.
Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.
GUEST – SARA SHIKHMAN
Sara Shikhman is a dynamic legal professional and the Managing Partner at Lengea Law, where she brings her exceptional expertise to the forefront. With a background in law, she’s a seasoned lawyer with a focus on the aesthetic industry, offering invaluable legal guidance to med spas. Sarah is renowned for her prevention-focused approach, helping clients avoid legal pitfalls through meticulous setup and ongoing compliance
She also excels in dispute resolution, emphasizing empathy and client-centric solutions. Her wealth of knowledge extends to employee handbooks, employment contracts, and non-compete agreements, making her a go-to authority for med spa legal matters. With a passion for her work and a client-first mentality, Sara Shikhman is a trusted advocate in the aesthetic field.
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Category: Business of Aesthetics Podcast