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In this episode, host Naren Arulrajah, a seasoned entrepreneur with over 16 years of experience in aesthetic marketing, explores the strategies for growing your aesthetic practice by attracting male patients. Joined by esteemed guests Dr. Richard Moore, Director of The Lifestyle Center and The Edge for Men, Jordan White, a practitioner with multiple locations in Virginia and Arizona, and Loretta Zanetti, owner of a flourishing practice in Tampa, Florida, the discussion explores effective approaches to create a welcoming environment for men in aesthetic clinics. From integrating wellness services to tailoring communication techniques, this episode provides valuable insights on expanding your clientele by addressing the unique needs of male patients. Whether you’re looking to broaden your practice or enhance your existing services, this episode is packed with practical advice and expert tips to help you succeed in the evolving field of aesthetic medicine.
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Key Highlights
- 04:01 – Explain the concept behind The Edge for Men
- 11:57 – Strategies for integrating male patients into general aesthetic practice
- 13:57 – Effective consultation techniques
- 17:26 – Loretta’s journey from starting with tattoo removal to expanding her services
- 18:12 – Creating a decor that is appealing to both male and female patients
HOST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
GUEST – LORETTA ZANETTI
Loretta Nguyen Zanetti joined the U.S. Army as a surgical technician. She graduated from Columbus State University in Georgia with a Bachelor of Science in Nursing, followed by Western University of Health Sciences in California with a Master of Science in Nursing. Loretta has served in the Army for over 15 years as a military officer and currently holds Lieutenant Colonel’s rank. Building on her experience and leveraging her skills as an advanced registered nurse practitioner and certified laser specialist, Loretta is proud to help her clients achieve their aesthetic goals. To date, she has performed thousands of laser tattoo removals and aesthetic procedures. She travels across the country as a trainer and speaker on various aesthetic topics.
Email: loretta@erasablemedspa.com
Instagram: @aestheticnplife, @erasablemedspa
GUEST – DR. RICHARD MOORE
Dr. Moore is board-certified in the field of Internal Medicine by the American Board of Physicians and Surgeons. Dr. Moore is a pioneer in the field of minimally invasive aesthetic procedures with a focus on body sculpting, hair restoration, and anti-aging skin treatments. Dr. Moore has been active in the field of aesthetic medicine since 2003. He is an active member of the American Academy of Cosmetic Surgeons, the American Academy of Anti-aging Medicine, and the American Society for Hair Restoration Surgery.
Website: www.edgeformenstl.com
GUEST – JORDAN WHITE
Known to many in the industry and by his Instagram handle, “The Nurse Injector,” Jordan is an international trainer and speaker for some of the largest aesthetic companies in North America. Jordan has been featured in many publications, including being voted “Top Injector in Arizona” by Phoenix Entrepreneur Magazine and “Top Twenty Men of the Year” by Deluxe Version Magazine. Jordan is a highly sought-after provider with a celebrity clientele. Jordan is a key opinion leader for both Cartessa Aesthetics and NOON Aesthetics. Jordan travels the country, training providers from all backgrounds on the latest and most up-to-date laser and injectable techniques.
Website: www.urbanaesthetics.co
Website: @the_murse_injector
GUEST – RYAN DAVIES
Ryan Davies is a seasoned Digital Marketing Advisor at Ekwa Marketing, renowned for his expertise in sales and marketing psychology. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results. Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.
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Category: Business of Aesthetics Podcast