Episode 215

How to Incorporate Membership Plans to Grow Your Practice

by Business of Aesthetics | December 11, 2024

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By popular demand, the exclusive “How to Incorporate Membership Plans to Grow Your Practice” webinar is now available as a podcast!

In this insightful session, host Naren Arulrajah moderates a dynamic discussion with a panel of industry leaders: Stephen Boice, Adrienne Easterling, Sara Shikhman, and Ryan Davies. Each panelist brings their unique expertise and practical experience to help practices unlock the potential of membership models.

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Key Highlights

  • 03:06 – Stephen shares the financial impact of not starting a membership plan from day one
  • 11:09 – Adrienne discusses the success of her tiered membership system
  • 24:02 – Ryan’s advice on leveraging marketing to grow memberships
  • 26:19 – Sara’s legal insights and the importance of compliance

HOST – NAREN ARULRAJAH

Host Naren Arulrajah

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.


GUEST – STEPHEN BOICE

STEPHEN BOICE

Stephen is a seasoned expert in coaching aesthetic practices. Based in Haymarket, Virginia, he employs remote connectivity to assist clients globally. Specializing in helping medical aesthetic practices tackle business challenges, Stephen aids in identifying and improving underperforming areas. Through his coaching, Stephen has guided numerous aesthetic practices, empowering them to navigate business complexities confidently. With a commitment to excellence, he continues to drive success in an industry where he enables practices to focus on exceptional patient care while achieving their business goals.

For inquiries or to connect with Stephen Boice, feel free to reach out at +1 804-212-8401 Or Email Stephen at stephen@elevateyouraestheticpractice.com. Visit Stephen’s Facebook page to access a FREE download on “Creating an Aesthetic Membership” at https://bit.ly/42OPPDG.


GUEST – SARA SHIKHMAN

SARA SHIKHMAN

Sara Shikhman is a dynamic legal professional and the Managing Partner at Lengea Law, where she brings her exceptional expertise to the forefront. With a background in law, she’s a seasoned lawyer with a focus on the aesthetic industry, offering invaluable legal guidance to med spas. Sarah is renowned for her prevention-focused approach, helping clients avoid legal pitfalls through meticulous setup and ongoing compliance.

She also excels in dispute resolution, emphasizing empathy and client-centric solutions. Her wealth of knowledge extends to employee handbooks, employment contracts, and non-compete agreements, making her a go-to authority for med spa legal matters. With a passion for her work and a client-first mentality, Sara Shikhman is a trusted advocate in the aesthetic field.

Reach out to Lengea Law by contacting : (855) 915-0304

You can also submit your inquiries on this form: https://bit.ly/48EnPUB


GUEST – ADRIENNE EASTERLING

ADRIENNE EASTERLING

Adrienne Easterling, PA-C, is a distinguished figure in aesthetics, celebrated as the CEO/Founder of Voxy Aesthetics & Wellness and Art of Injecting Training Academy. She is recognized both as a highly sought-after practitioner and a national trainer for Allergan and Galderma. Renowned for her innovative techniques, she has become a sought-after educator nationally. Adrienne’s leadership at Voxy Aesthetics and Wellness propelled the establishment into a leading provider of wellness services. Simultaneously, as CEO/Founder of Art of Injecting, she introduced groundbreaking techniques, earning national acclaim.

One of Adrienne’s notable achievements is the development of a membership program that achieved an impressive annual recurring revenue of $1 million within its inaugural year, showcasing her strategic prowess in the business of aesthetics. Her commitment to building communities and programs that resonate with patients speaks volumes about her expertise in the field.

As a speaker for the upcoming webinar, Adrienne promises to share invaluable insights drawn from her personal journey and success, offering a unique perspective that blends innovation, leadership, and strategic excellence in the dynamic realm of aesthetics.

Connect with Adrienne Easterling via email at Adrienne@voxyaesthetics.com.

For more updates, follow her on Instagram: @love_your_skin_pa.

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Category: Business of Aesthetics Podcast
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