Online Strategies to Attract More Patients in 2025

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Welcome to this exciting episode of the Business of Aesthetics Podcast, where we spotlight Naren Arulrajah, founder of the Business of Aesthetics community and CEO of Ekwa Marketing. With over 18 years of expertise, Naren has transformed the digital marketing landscape for aesthetic professionals worldwide. This episode is a must-listen for aesthetic practitioners who want to thrive in 2025 by leveraging cutting-edge digital strategies to attract high-quality patients and build lasting trust.

Naren shares insights on how digital marketing can revolutionize your practice, from optimizing SEO to harnessing the power of patient reviews. Discover the secrets to achieving a consistent flow of new patients while maintaining a low cost per acquisition. Whether you’re a MedSpa owner, plastic surgeon, or dermatologist, this episode provides the tools and strategies to streamline your marketing efforts and create a robust online presence.

Listeners will benefit from real-life success stories and learn how to implement game-changing tactics like creating impactful video content and mastering Google Reviews. If you’re ready to boost your aesthetic practice and embrace sustainable growth, this episode delivers valuable guidance to help you succeed.

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Key Highlights

04:00 – Top online strategies to attract patients.
11:00 – Website optimization for conversions.
16:50 – Importance of social proof through reviews.
23:00 – Key strategies for 2025 growth.

HOST – MICHAEL WALKER

Michael Walker is a seasoned leadership coach and analyst (Q.MED) who is passionate about adding value to individuals and helping them unlock their untapped potential. With over 35 years of diverse business experience, he specializes in organizational development, succession planning, conflict resolution, and mediation.

As a Qualified (Q.MED) mediator with the ADR Institute of Canada and an Analyst (WFA) with the Workplace Fairness Institute, Michael has a strong foundation in conflict resolution and workplace dynamics.

His expertise extends to providing workshops and seminars that equip participants with practical tools to apply immediately for improved relationships, fairness, innovation, productivity, and profitability.

Michael is dedicated to supporting personal and professional transformations and is committed to helping individuals achieve greater financial, relational, physical, spiritual, and emotional prosperity through his coaching and advisory services.

GUEST – NAREN ARULRAJAH

Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.

Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.

Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.