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In this episode, Ryan Davies and Naren Arulrajah discuss maximizing ROI and cost-effective digital marketing strategies for aesthetic practices. They highlight common pitfalls in digital marketing, such as needing to know the cost of marketing and having a poor phone experience. They also explore strategies for optimizing Google Ads and social media ads, as well as alternative digital marketing methods like SEO. The importance of tracking marketing efforts and comparing cost efficiency and effectiveness is emphasized. The episode concludes with a discussion on the value of a marketing strategy meeting.
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Key Highlights
- 01:28 – Common pitfalls in digital marketing for aesthetic practices
- 04:14 – Strategies for optimizing Google and social media ads
- 09:29 – Alternative digital marketing strategies
- 17:01 – Tracking marketing efforts for efficiency
HOST – RYAN DAVIES
Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for
his sales and marketing psychology
expertise. With a wealth of experience collaborating with companies and
political campaigns, Ryan profoundly
understands the intricacies of consumer behavior and how it influences purchasing
decisions.
As a certified
Sandler Sales and Challenger Expert, he brings a unique
perspective, employing innovative
sales techniques
that
drive tangible results.
Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.
His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.
GUEST- NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
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Category: Business of Aesthetics Podcast