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In this episode, we are joined by Naren Arulrajah, a seasoned expert in marketing and practice growth, and Sally Bevans, a respected leader in patient experience and healthcare innovation. Together, they explore the critical considerations for healthcare practitioners when investing in new technology and treatment devices. Their discussion emphasizes the importance of informed decision-making, understanding patient experiences, and strategic marketing to ensure that these investments benefit both the practice and the patients.
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Key Highlights
- 05:00 – Challenges with device demonstrations and sales tactics.
- 08:20 – Tips for effective communication with sales representatives.
- 09:50 – Discussing the significance of having a clear vision for your practice.
- 13:00 – Building a strong online presence before investing.
HOST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
GUEST – SALLY BEVANS
With over 15 years of experience in the medical aesthetic industry working clinically as a trainer, in strategic and national account sales, business development and a medical spa owner herself, Sally Bevans brings a wealth of knowledge from all facets of the space.
She lives in Jupiter, FL with her husband Dr. Joshua Bevans, and has 8 children and a small farm.
Website: sally.bevans@endymed.com
Contact Number: 07024190972
Website: endymed.com
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Category: Business of Aesthetics Podcast