The Power of KPIs: Driving Success in Medical Aesthetic Practices

Ryan Davies is a seasoned digital marketing advisor at ekwa.com, renowned for his sales and marketing psychology expertise. With a wealth of experience collaborating with companies and political campaigns, Ryan profoundly understands the intricacies of consumer behavior and how it influences purchasing decisions. As a certified Sandler Sales and Challenger Expert, he brings a unique perspective, employing innovative sales techniques that drive tangible results.

Recognized as a dynamic speaker and presenter, Ryan has graced numerous trade shows and events across North America, captivating audiences with his insightful talks on sales and marketing strategies.

His ability to communicate complex concepts relatable and engagingly has earned him a reputation as a sought-after industry expert. Attendees at his presentations gain practical insights and actionable takeaways that can be applied directly to their business endeavors.

Jessica began her career in Medical Aesthetics in 2018 when she was recruited by Allergan Aesthetics to work as a business consultant, helping their largest clients create efficient and profitable businesses. After five years, she decided it was time to start a new venture on her own where she could provide authentic, unbiased consulting based on years of specific industry experience and apply her extensive financial knowledge to support her client’s long-term visions and aspirations.

Prior to entering the medical aesthetic industry, Jessica completed a Bachelor of Kinesiology and a Master of Business Administration specializing in entrepreneurship. This allowed her to start her career working in executive roles in strategic planning, marketing planning, and sales execution among some of the most recognized brands in health care, including 3M and Stryker.

Jessica’s vast industry experience has included supporting, consulting, and teaching over 75+ medical aesthetic clinics in various locations across Canada and the United States. She has had the privilege of working with everyone from those just getting started and opening their clinic to clients who have multiple locations and generate over $10 million in sales. Her understanding of how to create and establish profitable treatments, staff, and operational systems has allowed her to help her clients increase their profit margins and revenue capabilities.

Jessica’s in-depth industry knowledge and partnerships have made her a sought-after resource for creating operational efficiencies, increasing patient acquisition, and developing key retention structures such as membership and loyalty programs.