Jeff speaks with Naren Arulrajah, CEO of Ekwa Marketing, about how doctors/ practice owners can leverage reviews to get top ranking in Google search results.
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About Ekwa Marketing
Ekwa Marketing is the pioneer in generating new patients and digital sales using SEO-driven digital marketing strategies for aesthetic practices around the globe. They have helped over 1000 medical practices & doctors in the USA reach their peak patient population.
Key highlights
- 01:45 Online patient referrals
- 04:03 Where should we post reviews once we get them?
- 06:47 Why is your website not getting traffic?
- 08:15 What is NAP?
- 09:58 3 things Google looking at when it comes to reviews
- 11:03 What kind of goals should you set up in regards to gaining more reviews?
- 13:56 How to get patients to review you regularly?
- 22:02 How to know how well you do in digital marketing?
Book your Free Marketing Strategy Meeting with Ekwa Marketing to learn more!
Resources
Jeffrey Richmond

Patient and physician safety is at the forefront of Jeff’s work, and he actively helps physicians work with patients to develop and achieve realistic expectations from their treatments.
Jeff is also a known educator in the industry, teaching courses on laser technologies, speaking at aesthetic training centers, and sharing his knowledge about the latest technologies with providers in the aesthetics field. In particular, he is interested in helping physicians make aesthetic medicine a success in their practices.
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Category: Business of Aesthetics Podcast