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In this episode, Naren Arulraja speaks with Adrienne Easterling, founder and CEO of Voxy Aesthetics. Adrienne shares her journey of growing her aesthetics practice from zero to over $3 million in revenue within two years. She discusses key strategies that contributed to her success, such as implementing membership plans, building an in-house marketing team, and creating a standout patient experience. Adrienne also touches on hiring practices, team culture, and her unique approach to under-eye filler training.
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Key Highlights
- 02:11 – Growing the practice to $3M by year two and the challenges of leadership.
- 07:02 – The impact of an in-house marketing team on business growth.
- 16:38 – Transparent pricing and benefits of membership pricing.
- 22:17 – Compensation, performance reviews, and motivating the team.
HOST – NAREN ARULRAJAH
Naren Arulrajah is the founder and CEO of Ekwa Marketing, which brings together global experts in digital marketing to an online presence of approximately 200 practices across the globe–from start-ups to growing businesses, including those going through mergers and acquisitions. He was honored by AceTech Ontario in 2014 with their Leadership Initiative Award.
Giving back to the medical community has been a vital component in Naren’s career, and he believes deeply in fostering a philanthropic environment.
Naren is also known for his services as a speaker, consultant, author, and inspirational innovator.
GUEST – ADRIENNE EASTERLING
Adrienne Easterling, PA-C, is a distinguished figure in aesthetics, celebrated as the CEO/Founder of Voxy Aesthetics & Wellness and Art of Injecting Training Academy. She is recognized both as a highly sought-after practitioner and a national trainer for Allergan and Galderma. Renowned for her innovative techniques, she has become a sought-after educator nationally. Adrienne’s leadership at Voxy Aesthetics and Wellness propelled the establishment into a leading provider of wellness services. Simultaneously, as CEO/Founder of Art of Injecting, she introduced groundbreaking techniques, earning national acclaim.
One of Adrienne’s notable achievements is the development of a membership program that achieved an impressive annual recurring revenue of $1 million within its inaugural year, showcasing her strategic prowess in the business of aesthetics. Her commitment to building communities and programs that resonate with patients speaks volumes about her expertise in the field.
As a speaker for the upcoming webinar, Adrienne promises to share invaluable insights drawn from her personal journey and success, offering a unique perspective that blends innovation, leadership, and strategic excellence in the dynamic realm of aesthetics.
Website: https://www.artofinjecting.com/
Email: Adrienne@voxyaesthetics.com
Instagram: @love_your_skin_pa
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Category: Business of Aesthetics Podcast